The PetWellness Standard
Evidence standards
How we describe where information comes from and how confident we are in it.
Draft — pending approval. The wording of this page is being finalised with our editorial and veterinary team and is not yet an official policy. The structure below shows what it will cover. Nothing here should be read as a binding commitment until published.
What this page will cover
- Source types (Indian guidance, veterinary consensus, peer-reviewed research, reference texts, clinical observation)
- Evidence confidence levels and what each means
- How claim-level citations are attached to specific statements
- How clinical observation is separated from population-level evidence
- Note: the detailed methodology and any level labels are pending editorial and clinical approval and are not shown publicly until defined.