The PetWellness Standard
Editorial independence
Our commitment that commercial interests cannot buy a health conclusion.
Draft — pending approval. The wording of this page is being finalised with our editorial and veterinary team and is not yet an official policy. The structure below shows what it will cover. Nothing here should be read as a binding commitment until published.
What this page will cover
- No organisation can pay to be ranked first, called 'best', or medically endorsed
- Health advice and product guidance are not for sale
- How editorial and any commercial functions are separated
- What sponsors can and cannot influence