The PetWellness Standard
Advertising & sponsorship
If and how PetWellness accepts advertising or sponsorship — and the strict limits on it.
Draft — pending approval. The wording of this page is being finalised with our editorial and veterinary team and is not yet an official policy. The structure below shows what it will cover. Nothing here should be read as a binding commitment until published.
What this page will cover
- Whether advertising or sponsorship is accepted
- Clear labelling of any sponsored placement
- What sponsors can never influence (health conclusions, rankings, reviews)
- Separation from editorial decisions