The PetWellness Standard
Editorial policy
The standards that govern what we publish and how.
Draft — pending approval. The wording of this page is being finalised with our editorial and veterinary team and is not yet an official policy. The structure below shows what it will cover. Nothing here should be read as a binding commitment until published.
What this page will cover
- Editorial independence from commercial interests
- How topics are chosen and prioritised
- Tone, safety and non-diagnostic boundaries
- How AI is and isn't used in the workflow
- Conflict-of-interest handling